Capital Area Transit System (CATS)
Empower Baton Rouge Transit Study
Project Summary
Served as one of the communications and community engagement partner for CATS’ comprehensive 18-month transit evaluation study covering East Baton Rouge Parish and the cities of Baton Rouge and Baker. Developed and executed a multi-faceted stakeholder engagement strategy designed to capture authentic rider experiences, identify service barriers, and gather community input on proposed transit solutions.
Our Approach
Our integrated approach included brand identity development, event logistics management, survey coordination, and the production of a 7-part educational video series explaining proposed recommendations.
The Result
Through strategic listening sessions, pop-up events, and stakeholder meetings, we successfully facilitated meaningful dialogue between transit leadership and the communities they serve, ensuring rider voices directly influenced the study’s outcomes and future planning decisions.
Watch our video outlining these transit barriers and CATS’ proposed solutions HERE.
Services Included:
- Community Engagement
- Integrated Marketing Campaign
- Stakeholder Communications
- Collateral Design
- Event Planning & Logisitics
- Digital Marketing & Social Media
- Video Production
Gallery
